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Does new leadership mean new era for Bills?

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Buffalo: Does new leadership mean new era for Bills?
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Fans have mixed feelings about the Bills' new head coach, but as YNN's Kaitlyn Lionti reports, those in the Sports Management field say the hire could mean good things for the franchise both on and off the field.

BUFFALO, N.Y. -- Though many Bills fans were hoping for someone with more NFL experience, the director of Sport Administration at Canisius College, Shawn O'Rourke, thinks hiring Doug Marrone as the new head coach is exciting on two levels.

"From the business side of it, you get somebody that understands Western New York, and is kind of a local person, up the street from the Syracuse area for the last four years, so he's going to generate, I think, some ticket sales, some marketing sales, which is great. Then just from a purely football standpoint, you get people like Sean Payton and Jon Gruden speaking highly of him. I think it's win-win on both sides," said O'Rourke.

Associate Professor of Sport Management at Niagara University, Michael Gentile, says with a new president and head coach the Bills have an opportunity to remake the perception of the team.

"It's a chance for all the people in a position of authority to have their own people in place and to go forward that way. Now the flip side of that is, if it turns out not to be successful, they have no one to blame but themselves," said Gentile.

Both Gentile and O'Rourke say the move to hire a head coach only about a week into Russ Brandon's new role as president could be a sign of good things to come.

"He's taking a bit of a chance. Do I think it's a good chance? Yeah, it is. And I'm not quite sure Ralph Wilson would have done the same thing," said O'Rourke.

Gentile said, "We're gonna have a plan and we're going to have an approach and we're going to put it into action and we're going to make a decision, and we're going to move on. I think that's good. It shows some action."

So will this be the start of a new era for the Bills?

"This coach is part of a new direction, now whether it's a successful direction or not, will be born out," said Gentile.

"Nothing ever changes and nothing ever helps out more than winning," said O'Rourke. ClientIP:, UserAgent: CCBot/2.0 ( Profile: TWCSAMLSP