ELLICOTTVILLE, N.Y. -- "I think kind of the whole spirit of the town is feeling a lot better with more snow," said Emily Moloney, an employee Mud, Sweat and Gears.
It’s white gold for businesses in Ellicottville, as many rely on snow to pull in customers. It’s only the middle of the winter season but sales have been steady so far at Mud, Sweat and Gears.
"I think people at this point really know that the season is in full swing, so besides the newcomers that are coming down, I think pretty much people are just coming back replenishing anything they need," said Moloney.
Hand and toe warmers were in high demand Sunday. However, the shop has also been renting a lot of skis. The slippery roads kept some winter enthusiasts away on Friday, but Holiday Valley was packed this weekend.
"People coming from the west, Ohio really had no problem but people coming from the north, it was a little more challenging, so got off to a little slower start but then the weekend picked right up," said Holiday Valley Director of Marketing Jane Eshbaugh.
"I thought today is the day, I woke up it was gorgeous," said Clarence resident Colleen Collins.
"You kind of just stay at that moderate temperature where it's comfortable for you and the snow is in good condition, so it's just easier for you to snowboard in," said Williamsville resident Drew Hynes.
The snow also encouraged first time snowboarder Adam Fries to try the sport.
"I’ve just never had gone out and guess conditions are pretty good for it, so I’ve always wanted to give it a shot,” said Fries, a Williamsville resident.
Even if temperatures heat up, the ski resorts will be prepared to keep business moving in the village.
"Holiday valley and HoliMont have done a good job with keeping all the snow with their snow making going even through the rain," said Moloney.
"We still have all the way till April 7th, which is our target closing date, so there's plenty of time to get out on the slopes and there is time to learn how to ski this year or snowboard," said Eshbaugh.
Both businesses have recently expanded and say that’s also helped them to double the amount of people they can serve.